Cheng Liu

Financial Services Representative

Professional Story

Insurance Strategies, Investment Strategies (Reg. Reps Only)

English, Chinese-Mandarin, Chinese-Cantonese

I have been a financial services representative for 23 years, and every day, I am thankful that I work in a field where I can help and serve the people around me. I believe that we need insurance and financial strategies because of love—love for our families which translates to having financial security and stability. 

I approach and handle my cases holistically, listening to my clients’ needs and helping each person and family find the financial solution that best fits their needs. Professionally, I am a 22-time Leader’s Conference qualifier most recently recognized in 2020, a 2018 and 2019 Blue Chip Council qualifier, a 2003 Chairman Council qualifier, and Lifetime member of President Conference. I am also a Life member of MDRT. My hope is that I can utilize my knowledge and experience in the Financial Services Industry to give back to the community. 

Outside of work, my passion is photography. Being behind the camera lens, trying to capture in frame the perfect moment reflects the work that I do. It’s a reminder to have empathy, to see and understand things from my clients’ perspectives, and to be patient in really getting to know my clients thus finding a policy that suits them. These are some of the lessons that have shaped and brought success to my career. 

The ability to speak Fuzhounese and Mandarin has given me a great advantage in servicing my community.  I live by a famous Chinese proverb: “There are mountains beyond mountains and skies beyond skies.” It reminds me to be humble and to strive to improve myself and the services I offer.  I look forward to speaking with you as we take the first steps towards building a more secure and stable financial future for you and your family together.


I am licensed to sell insurance in: AL, AZ, CO, CT, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MO, NC, NH, NJ, NM, NY, OH, OK, PA, TX, VA, WI, and WV.


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